Case Studies

Metro Brands is a Shoe company having a countrywide network of exclusive Metro showrooms at more than 206 prime locations across 100 plus cities in India designed to bring customers, an extensive collection of footwear and accessories to suit their every need. What began as a single outlet in Mumbai has today grown into a nationwide chain of exclusive fashion footwear and accessories stores for the entire family. Being the largest Shoe operators in India, customers of Metro Brands varies in demographics. In order for Metro Brands to better serve their customers, they first need to understand their customers. Additionally, with the advent of Covid-19 and online shopping, it made customer understanding more imperative than ever before. With understanding of customers’ data, Metro Brands can determine the ideal profitable mix of Shoe Industry that appeals to their customers’ interests and satisfactions.